About us

The Story of Clutzen

Confidence in Every Thread

Clutzen is an independent fashion brand founded by Taher and Arun, two passionate entrepreneurs from India. In a world overflowing with fast fashion and fleeting trends, Clutzen was born with a deeper mission - to redefine style not as a luxury reserved for a few, but as a bold, lasting expression of confidence, culture, and individuality.

Clutzen is more than a brand name - it’s a mindset. It’s the union of two powerful ideas:
“Clutch”, representing a firm, unapologetic grip on personal style, and
“Zen”, symbolizing balance, calm, and self-assurance.
Together, they form the soul of Clutzen - a fashion philosophy that merges bold expression with effortless ease.

But behind every great brand is a story worth wearing. Clutzen was founded by two like-minded individuals from completely different worlds - one driven by the rhythm of Sales & Marketing, the other by the logic of Technology. What connected them wasn’t just fate, but a shared frustration and a common dream.

Reality hit hard: One of the founders, once standing inside a luxury store, longed for a premium T-shirt - not for the logo, but for the comfort, fit, and feeling it promised. But the price tag told another story: one of exclusivity built more on branding than on true value. That moment sparked a question - What if premium fashion didn’t have to come with an elite price?

Clutzen was their answer.

Together, they set out to craft a label that could deliver top-tier quality, meticulous design, and an unmatched wearing experience - all at a price that makes sense. One brought the art of storytelling and market insight, the other brought the tech muscle to streamline quality and operations. The result? A brand that’s evolutionary by design, authentic by heart, and proudly made to stand out.

We always remember where we came from and never forget the past. We’re not from privileged backgrounds – just two dreamers with a shared passion and the will to build something real.

Clutzen isn’t just worn - it’s lived.
Whether you're stepping into a meeting, hanging out with friends, or chasing your dreams, Clutzen is your everyday armor - made for movement, made for meaning.

From the first thread to the final fit, our story continues - now through you.
Own your look. Embrace your confidence. Wear Clutzen.

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